The 'albura' refers to the newly formed wood tissue found just beneath the bark of a tree. It is lighter and less dense than the more mature wood found deeper within the trunk, often referred to as the 'heartwood.' The concept and creation of the brand originated from the idea that each piece of furniture is crafted from the heart, respecting the wood's natural processes, thereby making each piece unique. I was involved in the conceptualization, art direction, and management of the brand's social media presence.