GuateGo is an online platform that facilitates the booking of transportation tickets for travel across Guatemala and other parts of Central America.
It offers various options such as buses, shuttles, ferries, and private transport services. The platform is designed to make travel planning easy and convenient by allowing users to choose the best routes and book tickets online. GuateGo covers popular destinations like Antigua Guatemala, Lago Atitlán, Semuc Champey, and many others, ensuring travelers have access to reliable transportation options throughout the region.
As the lead designer for the travel solutions website and web app, I collaborated with cross-functional teams, including developers and stakeholders, to gather requirements and understand business objectives. My role involved conducting user research into user needs, behaviors, and preferences, which informed the design process. I created wireframes, prototypes, and user flows to visualize and communicate user experience and interface design concepts.
Additionally, I developed intuitive and visually appealing user interfaces, illustrations, and iconography to ensure a seamless and engaging user experience. By applying user-centered design principles, information architecture, and interaction design, I enhanced usability and accessibility. I provided feedback and recommendations on design iterations, working closely with the development team to ensure implementation accuracy.
