Client: Los Alpes
Located in the eastern part of Guatemala, at an altitude ranging between 1,300 to 1,650 meters above sea level, Finca Los Alpes is nestled amidst volcanic soils and shaded by native trees. Since 1950, they have been dedicated to producing high-quality coffee beans. The coffee embodies a rich narrative of hard work and dedication, with each cup reflecting the collective efforts of the many hands involved in its cultivation and processing.
I played an integral role in the inception of the brand name, conceptualization, color palettes, and the development of its brand personality, as well as the design of its packaging.
