Under the direction of Decontrol Studio, I had the exciting opportunity to craft the brand logo, illustrations, and motion graphics for DELITO, a new burger joint in town. The concept for DELITO's branding was inspired by the theme of one of the seven capital sins, which added a unique and provocative edge to the brand's identity.
The brand logo was designed to be bold and eye-catching, reflecting the daring and indulgent nature of the burgers offered by DELITO. Each illustration and motion graphic was meticulously crafted to embody the sin-inspired theme, creating a cohesive and immersive visual experience for customers.
The illustrations incorporated elements that subtly hinted at the chosen sin, adding layers of meaning and intrigue to the brand. These visuals were used across various touchpoints, from the menu design to in-store decor, ensuring a consistent and engaging brand presence.
